Couple things:
Just because you have a decent price on your pups doesn't mean you'll sell them to "the highest bidder."
You can say NO to any customer who sounds like a dumbass.
Just because someone busts his ass for 40 hours a week doesn't entitle them to my dogs.
I bust my ass about 70 hours a week ... does that mean I can help myself to what you have?
The two have nothing to do with each other.
My prices are based on 1) my knowledge of what I am doing; 2) the % record of success I've laid down previously, for a lot of years; 3) the % turnout I expect; 4) and the amount of regular-priced pups a man would have to buy to get one as good as what I am breeding.
If a guy sells his pups for $500 that is an average price for a nothing-bred dog, from a guy who never bred a winner. That is just MHO.
I personally believe that any well-bred pup, from a guy who's winning with what he breeds/sells, ought to be $800 minimum ... with some truly selective-bred pups being worth $1500 - priceless.
I guess my point is, you only get to where you aim ... so why not set your sights high?
Jack