Sorry for letting the cat out of the bag. I have been using it for a number of years. The smell is horrific, bad enough in the cans but buy a frozen chub and let it thaw. It would pretty much gag a maggot. That bad. For whatever reason, the dogs love it. They rip thru it like nothing else I have seen. I believe you could hide the taste of battery acid as far as the dogs are concerned. (just kidding). EWO