I looked at their standard product, and it has improved since last I tried it back in 1999 (where it had kibbled corn).

Further, they make it differently from how kibble companies make it, so I would say it is superior to kibble.

However, it is not superior to raw.

They also sell plenty of raw/canned products that are REALLY good ... but, as you say, they're super-expensive and you can just feed raw yourself.

However, if you got the money, but not the time, then some of their products really are excellent: http://www.abadyfeeds.com

Jack