For me, it was a great catch phase because it can be interpreted two ways. One, RB/J dogs themselves have more dead game dogs and/or two, by going into a RB/J dog if your dog is game, he indeed will be dead game.

I never put much thought into whether either one was accurate or not. I just thought it was a cool statement.

I think I posted it before, if you were selling these dogs with a billboard, it would be about the best advertisement tag line.

EWO