I think there are benefits to both raw or kibble and ppl have their own ways of doing both. I like raw cuz I dictate every aspect of what goes into my dogs body and it's actually costing me a little bit less for that peace of mind. I do not trust a corporation that is hell bent on a profit with the ingredients of their food, good or bad. I'm not worried about a profit, only return I care about is my dogs well being so I'm just more comfortable preparing my dogs food. they look and act great. I've seen dogs look and act great on cheap kibble too though. but I do it for peace of mind so I'm not cringing every time I put food in their bowl lol.